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Culture

Four Bulgarian Cities Are Racing to Host Eurovision 2027

Burgas, Varna, Plovdiv, and Sofia have all submitted official bids to host Eurovision 2027, with a decision expected before the end of July.

By Zulvata ยท Wednesday, August 12, 2026 ยท 2 min read
Four Bulgarian Cities Are Racing to Host Eurovision 2027Culture

Bulgaria earned its Eurovision moment when DARA won the contest in Vienna, and now the country has to answer the most exciting logistical question that victory brings: which city actually gets to throw the party? As of July 3, 2026, four Bulgarian cities have officially submitted their bids to host Eurovision 2027, and the competition at home is already heating up.

Who Is in the Running?

According to Dariknews, the four cities that submitted formal candidacy documents to Bulgarian National Television (BNT) are Burgas, Varna, Plovdiv, and Sofia. All four had previously signaled their interest, and the deadline confirmed that none of them blinked. The mayor of Burgas, Dariknews reports, marked the moment with what can only be described as an enthusiastic social media post, complete with the word "Bangaranga" and a rather unconventional coffee.

The selection process now moves into an evaluation phase. BNT Director General Milena Milotinova stated, as reported by Dariknews, that the broadcaster is not simply looking for a venue but for a city-partner willing to go the full distance through to May 2027. A working group set up by BNT began evaluating the bids from Monday, using the standards and criteria of the European Broadcasting Union (EBU), the organisation that owns and oversees Eurovision.

How the Decision Gets Made

Dnevnik reports that the working group will assess proposals against EBU standards, meaning the chosen city will need to demonstrate suitable arena capacity, infrastructure, broadcasting facilities, and the broader logistical muscle to support one of the largest live television productions in the world. The winning city is expected to be announced before the end of July.

The Bulgarian government has already adopted an action plan for the preparation and staging of Eurovision 2027, with the document setting out specific tasks, deadlines, responsible institutions, and expected outcomes, all coordinated through an official organising committee, according to Dariknews.

Why This Matters to Bulgarians Abroad

For the Bulgarian diaspora, Eurovision 2027 is not just a television spectacle. It is a rare and genuinely exciting occasion when the country becomes the centre of European cultural attention, and for many living abroad, it is also a reason to plan a trip home. Whether the contest lands in the coastal energy of Varna or Burgas, the historic streets of Plovdiv, or the capital Sofia, the chosen city will be welcoming visitors from across the continent and beyond.

Western context note: Eurovision is Europe's biggest annual live TV event, watched by roughly 160 million people, and hosting it is a major economic and cultural undertaking for any country.

Whichever Bulgarian city wins the internal race, the real prize is already secured: a chance to show Europe something it does not see often enough.

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